About the CEO

Rosa Aurora Oviedo Polanco is an entrepreneur and New York City commuter with a mission: to revolutionize the traveler experience. Her daily commutes inspired a new perspective on travel, motivating her to create functional, stylish accessories that make life on the go easier.

The journey of PóAR began in 2016 when Rosa designed fashionable security gloves that protect cell phones from damage. Observing the everyday demands of her commute, she expanded her vision to create versatile business bags. Among her favorite creations is the PóAR multifunctional handbag, a unique blend of design, practicality, and fashion intelligence tailored to the needs of modern travelers.

Each compartment of the bag serves a clear purpose, allowing travelers to access essentials—such as ID cards, travel passes, business cards, pens, shoes, and coins—quickly and conveniently. PóAR products are crafted to simplify life, combining thoughtful design with elegance.

The name PóAR reflects Rosa herself: Proud, Original, Authentic Rosa, as well as her initials, embodying her personal dedication to quality, innovation, and style.

 

Our brand is proud to be certified by the Minority Women Business Enterprise